Privacy Policy - Serena App

Updated: September 12, 2024

Privacy Policy Summary

Minimal Data: We collect only the data strictly necessary to provide our services.

Privacy of Conversations: We do not have access to the conversations between users and the chatbot. All interactions are fully private.

Explicit Consent: We process mental health information only with your explicit consent.

Data Deletion: We can delete your data at any time upon request.

Restricted Sharing: We do not sell your data and only share it with third parties essential for providing our services.

Global Compliance: We comply with international data protection laws, including GDPR (European Union) and the UK Data Protection Act.

Full Privacy Policy

1. Introduction: Serena App is a global platform that offers emotional well-being support through a chatbot integrated with WhatsApp, focused on helping users manage stress, improve sleep, and enhance overall well-being. In this policy, we explain how we collect, use, and protect the personal data of our users in compliance with key international regulations, including the General Data Protection Regulation (GDPR) of the European Union and the UK Data Protection Act.

2. Collection of Personal Data: At Serena App, we are committed to requesting only the minimum necessary data to provide our services effectively. The data we may collect includes: Name, Email address, Phone number (WhatsApp), information related to emotional well-being and general stress management, only when strictly necessary to personalize support."

3. Use of Personal Data: The data we collect is used exclusively for:

- Providing personalized emotional well-being support via chatbot.

- Ensuring that you can access our services safely and effectively.

- Processing payments, when applicable.

- Improving the quality and efficiency of our services through internal analysis (not linked to identifiable personal data).

4. Privacy of Conversations: We do not have access to conversations between users and the chatbot. All interactions are processed entirely privately and securely within WhatsApp.

5. Data Sharing: We do not sell, trade, or share your personal data for commercial purposes. Your data is only shared with: Technology providers that help us operate the service (e.g., server hosting and payment processing providers) and legal authorities, when required by law.

6. Data Storage and Protection: Your data is stored on secure servers and retained for as long as necessary to fulfill the services, in accordance with applicable laws. We implement technical and organizational measures to protect your data from unauthorized access, misuse, or disclosure.

7. Data Subject Rights: As a data subject, you have rights under international data protection laws, including the right to:

- Access your data: Request a copy of your personal data.

- Correct your data: Update inaccurate or incomplete data.

- Delete your data: Request the deletion of your personal data.

- Restrict processing: Limit the use of your data in certain circumstances.

- Data portability: Request the transfer of your data to another platform.

- Withdraw consent: Withdraw your consent for data processing at any time, without retroactive effects.

To exercise any of these rights, contact us at [email protected].

8. Data Retention: We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Once no longer required, your data will be deleted or anonymized.

9. Explicit Consent for Health Data: When using Serena App, we ask for your explicit consent to process sensitive information related to your emotional well-being. If you withdraw your consent, you may no longer be able to use the services.

10. Compliance with International Data Protection Laws: Serena App complies with the GDPR of the European Union and the UK Data Protection Act, as well as other applicable regulations, ensuring that your personal data is protected in all regions where our services are available.

11. International Data Sharing: Your data may be transferred outside your country of residence, including to countries that may have different data protection laws. However, we implement appropriate safeguards to ensure that your data remains protected regardless of where it is processed.

12. Complaints: If you believe we are not complying with this privacy policy or applicable data protection laws, you have the right to contact your local supervisory authority. For users in the European Union, this can be done through your national Data Protection Authority.

13. Cookies and Technical Data: Serena App does not use cookies in its main interactions with the chatbot, as these occur within WhatsApp. However, when visiting our website (if applicable), we use cookies solely for technical and functional purposes, such as improving the user experience and ensuring the platform operates properly.

14. Changes to the Privacy Policy: We reserve the right to modify this privacy policy from time to time. We will notify users of any significant changes via email or within the platform, and such changes will apply from the time of notification.

15. Contact Information: For any questions or requests related to this privacy policy, please contact us at [email protected].