Privacy Policy - Serena Meditation
Updated: June 23, 2025
Privacy Policy Summary
Minimal Data: We only collect data that is essential to provide and improve your meditation experience.
Private Interactions: Your individual conversation history is not accessed by human staff. Our AI system processes your requests to generate sessions, and we may use anonymized data to improve our service.
Consent for Personalization: We process your usage data and selected goals only with your consent to tailor your mindfulness practice.
Data Deletion: You can request the deletion of your personal data at any time.
Restricted Sharing: We do not sell your data. We only share it with essential service providers who help us operate our platform.
Global Compliance: We comply with international data protection laws, including the GDPR (European Union).
Full Privacy Policy
1. Introduction
Welcome to Serena Meditation ("Serena"). We provide a global platform offering mindfulness and well-being guidance through an AI-powered chatbot on WhatsApp. This Privacy Policy explains how we collect, use, and protect the personal data of our users, in compliance with key international regulations, including the General Data Protection Regulation (GDPR).
2. Personal Data We Collect
We are committed to data minimization. We only collect the data necessary to provide and personalize our service effectively. This may include:
Account Information: Your name, email address, and phone number (for WhatsApp).
Usage and Interaction Data: Data you provide during interactions, such as your selected wellness goals (e.g., focus, relaxation), practice preferences, session history, and feedback on sessions.
3. How We Use Your Personal Data
Your data is used exclusively for the following purposes:
To provide our core service: generating personalized guided meditations and mindfulness exercises based on your selected goals.
To manage your account, process payments, and provide customer support.
To improve the quality and effectiveness of our AI models and services, primarily through the use of anonymized or aggregated data that is not linked to you personally.
4. Privacy of Your Interactions
We are committed to the privacy of your interactions. Our AI systems process the content of your requests to generate relevant responses, but **human employees do not have access to your identifiable conversation history.** Anonymized or aggregated data may be used for service improvement, analysis, and quality assurance.
5. Data Sharing
We do not sell, trade, or otherwise transfer your personal data to outside parties for marketing purposes. We only share your data with:
*Essential Service Providers: Trusted third parties who assist us in operating our platform, such as cloud hosting providers (for data storage) and payment processors. These parties are contractually obligated to keep your data confidential and secure.
*Legal Authorities: When required to do so by law or in response to valid legal processes.
6. Data Storage and Security
Your data is stored on secure servers. We implement robust technical and organizational measures—including encryption and access controls—to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
7. Your Data Protection Rights
You have the following rights regarding your personal data:
Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request to have inaccurate or incomplete data corrected.
Right to Erasure ('Right to be Forgotten'): You can request the deletion of your personal data.
Right to Restrict Processing: You can request to limit how we use your data.
Right to Data Portability: You can request that we transfer your data to another organization.
Right to Withdraw Consent: You can withdraw your consent at any time.
To exercise any of these rights, please contact us at [email protected].
8. Data Retention
We retain your personal data only for as long as is necessary to provide you with our services and as required to comply with our legal obligations. When your data is no longer needed, it will be securely deleted or anonymized.
9. Consent to Process Usage Data for Personalization
To provide a personalized and adaptive mindfulness experience, we need to process data about how you use the service, such as your chosen goals and the sessions you complete. By using Serena, you provide your explicit consent for us to process this usage data to tailor your practice plan and generate relevant content. You can withdraw this consent at any time, though this may limit your ability to use personalized features.
10. Compliance with International Data Protection Laws
Serena complies with the GDPR and other applicable data protection regulations to ensure that your personal data is protected across all regions we serve.**
11. International Data Transfers
Your data may be processed in countries outside of your country of residence. We ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data to the same high standard, regardless of where it is processed.
12. Complaints
If you have concerns about our use of your personal information, you have the right to lodge a complaint with your local data protection supervisory authority.
13. Cookies and Technical Data
Our primary service operates within WhatsApp and does not use cookies. Our website may use essential cookies for technical and functional purposes, such as ensuring the site operates correctly and improving user experience. We do not use advertising or tracking cookies.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes via email or an in-platform notification.
15. Contact Information
For any questions or requests related to this Privacy Policy, please contact our Data Protection Officer at [email protected].
